Late Summer Sales: How to Grab Buyers’ Attention in August

Listing your home in the late summer might sound daunting. But selling a home in August can be a strategic move, as the market is typically active with buyers motivated to move for the new school year or to settle in before the holidays. Make your property stand out with these easy-to-implement strategies.

Leverage the Longer Summer Days

Longer days mean you have more daylight hours to show your home. Daytime showings allow sunlight to flood your rooms to better highlight architectural details, finishes and flooring. In general, natural light makes spaces appear larger, warmer and more inviting.

Keep Up the Curb Appeal

First impressions are crucial. You’ll need to be at the top of your outdoor maintenance game. That means grass is always cut, weeds are pulled and shrubs are trimmed. Other essential tasks include power washing the exterior, cleaning windows and touching up paint where needed. Work with your real estate agent to understand the best way to bump up your curb appeal within your budget.

Show Off Your Outdoor Spaces

Maybe you have a spacious deck or a thriving garden. It’s worth spending a little time staging these areas to highlight them as extensions of your living space. Be sure these spaces are clean, inviting and free of weeds or debris. Consider adding some outdoor lighting to create ambiance and emphasize features like walkways, trees or sitting areas.

Add Seasonal Touches

Turn up the summertime charm with a few easy touches both outdoors and indoors. Add late-summer blooming plants like asters and mums near your front door. Place fresh, seasonal flowers around your home to add color and fragrance. Incorporate pillows and throws in late summer colors like deep yellows and oranges. Another appreciated touch: Add a tray of lemonade and glasses to your counter or island for open houses or showings. Lastly, August can get hot and muggy! Keep your air conditioning running at a comfortable temperature so your guests have a distraction-free touring experience.

With a few extra steps, you can capture the magic of summer season and help potential buyers picture themselves relaxing on your deck with a cool drink. Remember these buyers are highly motivated, so make your property the one that shines!

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Blog Post Credit: JENNIFER MCGUIRE, JUN 28, 2024

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